Our friend wants to put together a documentary about us, our brewing process, and our beers. He plans on using only mobile devices for this documentary. Specifically, Windows phones. This will be done over time. Basically, he is going to compile a bunch of short videos and edit them into a story. We’ll be composing the music for this project…hopefully with the help of our musically inclined friends. We welcome our friends to be a part of this business venture. We want them and everyone else around us to get excited about it, because it’s more local beer to drink. We’re excited because we get to share things we love with people.
Anyways, so we’ve been talking to our friend about his documentary idea and he’s telling us about the information people will gain from this video. One of the questions this video will answer is “Why should people drink more beer?”, and we don’t think he was talking about stepping your game up from a 12 pack to a case of beer. We believe he was talking about drinking more varieties of beer instead of those big brewers who have crushed the beer culture in America, with their marketing geniuses who have convinced YOU that YOU like light watered down beer.
It’s fine with us if you like Miller Lite. We think it’s a shame, but we’re not going to judge you. At least you like beer. That’s a start, and we can respect that. You may not like the price of craft beer and that’s why you buy those light boring beers. We try not to be a snob about beer, but we don’t see the logic in drinking cheap beer. If we go to a bar and get a pint of Bud Light, it usually costs the same as a pint of an India Pale Ale. That’s like two beer for the price of your beer. But some people are set in their ways.
We can only give this analogy, we’re the person who likes to get the big ass burger from the deli down the street while you’re the person who buys the “big” burger from the fast food joint down the street. Actually, in our example we really do have a deli down the street from us that has big ass burgers and their’s costs less then the “big” burgers at fast food chains. But let’s pretend that the price is the other way around, the deli’s burger is bigger but it is a little more expensive than the fast food restaurant’s “big” burger.
So what’s the difference besides that prices? They taste different, right? One beef patty is produced in a factory somewhere and the the other patty is freshly made by hand on site with locally raised beef, right? Do you see where we’re going with this? Maybe this isn’t the best analogy, but which burger would you rather have? Don’t you dare say the mass produced one because you’re lying if you do. We think everyone would agree that they’d take the small business’s burger over the corporation’s burger. So why don’t you want the same quality when it comes to beer? You’re ingesting beer through your mouth just like food…WE HOPE. We understand that everyone has different preferences when it comes to what they like to eat or drink. We’re not trying to tell you WHAT you should drink. We are trying to explain WHY you should try more beers.
Can you tell we’ve given up ALL meat, including seafood, for Lent? Got burgers on our minds. We’ll admit, we have cheap beer every now and then. When we go to O’s games we have Boh’s because it’s nostalgic. We drink beers our passed loved ones used to love, like Pabst or Coors Light. But, the question at hand refers to drinking more beer. And here’s where we drive home our point. Ready?
Because it is the best time for beer in American history. We’re still not at the amount of breweries we had before Prohibition, but we’re getting there. And the world is more connected now than it has ever been. We’ve got more varieties now than every before. So next time you’re at a bar or at the liquor store try a beer you’ve never had before. Maybe try a different style of beer at a bar first before buying a whole 6 pack that’ll stay in your fridge until the next time you have guests. That way you don’t try to get them to drink the beer for you. Craft beer, as it is dubbed, is a movement. Be a part of this history in beer making. It’s kind of a big deal. Beer has been around for quite some time, evolving from it’s surroundings. Those cheap light beers are a reminder of how close the art and culture of beer came to being extinct. More importantly, people should drink more beer because, well, why not? It’s here now and tastes just lovely.